Content is crucial in enabling your business to project the right image. It is also an essential factor that will help your website to stand out from your competition and increase conversion.
But for your written content to be useful and valuable elements of your website and marketing strategy, you need to post regularly. You also have to optimize your articles so that they will help drive leads and sales. This means using the right keywords and Latent Semantic Index (LSI) terms so that they will drive traffic to your site.
Additionally, you need to know how to insert these keywords correctly and naturally and how many you can use for each post.
Since publishing well-written, optimized content frequently will take a lot of time and effort, a lot of business owners hire copywriters to create blog posts and other articles for them. This is recommended for anyone who owns a website that needs help with publishing regular high-quality posts.
When to Hire a Copywriter
Since hiring a provider of copywriting services requires additional investment on your part, it is quite understandable if you have hesitations for doing so. However, there will be instances wherein this may be your best and only option.
Below are six signs that indicate hiring a professional copywriter will be an excellent business move:
1. You can’t prioritize writing
As a business or website owner, you will have plenty of things to do every day that you need to have a daily timetable to complete all of them.
In case writing a new article is always at the bottom of your daily to-do list and it hasn’t moved up at all, it is best to look for a copywriter now.
Since publishing new posts regularly is a crucial element of SEO and content marketing, you can’t afford to push off doing this for long periods. You need to have fresh, new articles on your website every week or so to rank high on search engines and to continue to get traffic, leads, and sales.
If you are too swamped with work or would rather focus on the areas of your business, hire a copywriter to write a post for you at least once a week.
2. You don’t like writing
Not everyone likes writing. It is one of the usual types of schoolwork that many people are happy to be rid of once they start working.
Whether you don’t like to write because you are not confident in your abilities or because you don’t really like this type of work at all, don’t make this an excuse for your website’s lack of content.
Long-time copywriters already have a passion for writing and, as such, you won’t have to worry about hiring a writer who is not motivated. They always have the drive to create great content.
And as long as you work with one who has a solid reputation, you will always get well-written articles within your specified timetable.
3. You are having a hard time being impartial
Being close to the topic will help you write relevant blog posts. You will be able to create articles that will give readers information about your products or services.
But for readers to find your articles interesting and to keep going back to your website, these posts have to be written in such a way that they do not appear self-serving. This is something that you may find hard to do since you are proud of your company and your offers.
Someone who is not close to or connected to your company is often the best person to write posts that readers will find engaging and nudge them towards the next sales stage. A freelance copywriter will look for topics that people are interested in reading and will find valuable.
Additionally, professional writers can give your posts a fresh, unique take – something that will help your articles grab the attention of more readers.
4. You lack writing expertise
Knowing the ins and outs of your products and services will allow you to come up with good content. However, these posts won’t be that much use if you don’t know how to optimize it.
If you want to be sure your articles will help you rank higher on search engines and get you more traffic, it would be best to hire a copywriter who knows SEO.
Additionally, professional writers will help you create other types of content as well. If you don’t know anything aboutbusiness article writing, creating emails that convert or an infographic, or crafting a white paper, look for a copywriter that has experience in doing them.
5. Your posts are not being shared
Seeing your posts shared and liked on social media sites is one of the best rewards you can get when you write and publish an article. It is a sign that you created something interesting, one that readers are happy to share with others.
In case your posts are not getting a lot of likes and shares, and you’re tired of these results, you can work with a copywriter to take a look at your article. In some instances, your content may only need some minor edits or changes to make it more eye-catching and engaging. An expert can do this for you.
You can also ask a freelance writer to completely rewrite your article or create another one based on your topic to make it more shareworthy.
6. You have a big event coming up
Finally, if you have a big product launch coming up or start your first marketing campaign, you need to have plenty of great content to make a great impression.
Because of this, all your posts need to have attention-grabbing headlines, well thought out, and structured content that will impress and pull in readers. Your articles need to be perfect as well. This means they should all be error and typo-free.
Professional copywriters are perfectionists when it comes to writing and language. They are sticklers about using the right tone and with the fine points of grammar, spelling, copy structure, and word usage.
With these well-written posts, you will build your credibility and boost your reputation. These two will help you greatly in achieving your goals for your event or campaign.
You don’t have to wait for all these signs to show up before you hire a professional copywriter. The earlier you work with one, the fewer challenges you have with publishing great posts. You will also have more content that will help you achieve your content marketing and business goals.
About the Author:
Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade’s experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you – so you can sell better, gain visibility, and give your brand a unique voice.
