Simply put, product samples work by asking consumers what they liked about a product and what they experienced in exchange for honest feedback and reviews on social media. Product Sampling as a marketing method falls in this direction because there is little insight into the feedback consumers receive through direct […]

Business entities operating in this modern era utilize digital tools to replace their conventional processes that have become inefficient. They use digital platforms to make their presence known to internet users and seamlessly market their products or services. This has become a necessity as more people move into the virtual […]

Probability sampling is a technique in which each population unit has a chance (not a zero probability) to be selected as a sample and this probability is determined. Sample statistics are compiled in this way since sample median and standard deviation are independent estimates of the population parameters of the […]